"Roshambo" – "ChingChangChong"

Via Brand Autopsy I came accross a hilarious business growth theory that applies the great game "Roshambo" (German: "ChingChangChong or "SchnickSchnackSchnuck"): Business Growth Roshambo

At first I thought, such a theory will not work and must be too contrived. But hey, it seems to work. Find out for ya self and try to come up with an angle of how to imply the fountain variation...